Hello! My name is Svetlana Zubova, I am an expert in online and offline sales of fashion and cosmetic products with over 15 years of experience, business consultant and founder of the digital agency ZUBOVA.ONLINE.
Expertise
Product
- Trends analysis and search for new niches, - Product and packaging design for successful sales, - Development and production in Russia, Asia or Europe.
Commercial
- Business development in new categories, new channels, new countries or for new target audience, - Planning, budgeting, purchasing, - Achieving target sales, - Negotiations in Russian or English.
Marketing
- Strategy and positioning on the market, - Web site and e-com, - Demand creation and trade marketing, - PR, SMM, Collaborations - Visual merchandising, - Advertising photoshoots and content creation.
Processes
- Start-ups, - Team development, leading and motivation, - KPIs development and implementation, - Optimization of structure and costs.